Founded in 1949 by Kihachiro Onitsuka, Asics has grown to become one of the most respected names in the world of athletic footwear and apparel. The name Asics"Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body."
Asics' journey began in Kobe, Japan, where Onitsuka sought to inspire post-war youth through sports. The company's first product was a basketball shoe, designed to provide better grip and prevent injuries. This innovative approach quickly gained traction, and by the 1950s, Asics was already making waves in the athletic world. Over the decades, Asics has been at the forefront of technological advancements in sportswear. From introducing the first running shoe with a cushioned sole to pioneering gel technology for superior shock absorption, Asics has consistently pushed the boundaries of performance footwear. One of its most iconic innovations, the Gel-Kayano, debuted in 1993 and remains a favorite among runners worldwide. Asics' dedication to quality and innovation has earned it a global reputation. The brand sponsors elite athletes and major sporting events, including marathons and triathlons. Its commitment to sustainability is equally noteworthy, with initiatives like the Asics Sustainability Declaration
Today, Asics continues to honor its founder's vision by creating products that empower individuals to achieve their best, both on and off the field. Whether you're a professional athlete or a weekend warrior, Asics remains dedicated to helping you perform at your peak while staying true to the belief that a healthy body and mind are the foundation of a fulfilling life.Humble Beginnings
Revolutionary Innovations
Global Recognition and Impact
A Legacy of Passion
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