When it comes to iconic sneakers, few names carry the weight and reputation of the New Balance 990. First introduced in 1982, the New Balance 990 revolutionized the running shoe industry with its focus on craftsmanship, comfort, and durability. Over the years, it has become more than just a running shoe—it’s a symbol of timeless design and premium quality.
The Birth of a Classic
The New Balance 990 was born out of a commitment to innovation. At a time when most sneakers were priced under $50, New Balance made a bold move by launching the 990 at $100. This premium price tag reflected the brand's dedication to using high-quality materials and advanced technology. The shoe was designed for serious runners who demanded the best in performance and comfort.
One of the standout features of the 990 is its use of pigskin suede and mesh upper, providing both durability and breathability. The ENCAP midsole technology, which combines lightweight foam with a polyurethane rim, offers exceptional support and cushioning. These elements have made the 990 a favorite among athletes and casual wearers alike.
Evolution of the 990
Since its inception, the New Balance 990 has undergone several updates, each iteration improving upon the last. The 990v2, 990v3, 990v4, and 990v5
Despite these changes, the essence of the 990 remains unchanged. It continues to be handcrafted in the USA, ensuring the highest level of craftsmanship. This commitment to quality has earned the 990 a loyal following and a reputation as a "dad shoe" that transcends generations. What sets the New Balance 990 apart from other sneakers is its perfect balance of form and function. Unlike many trendy shoes that prioritize style over substance, the 990 delivers on both fronts. Its sleek, minimalist design appeals to fashion-conscious individuals, while its technical features make it a reliable choice for runners and walkers. If you’re interested in exploring the different versions of the New Balance 990, check out this interactive spreadsheet
Today, the New Balance 990 is more than just a shoe—it’s a cultural icon. It has been embraced by sneaker enthusiasts, fashionistas, and everyday wearers who appreciate its blend of style and performance. Whether you're hitting the gym, walking the streets, or simply running errands, the 990 is a reliable companion that never goes out of style. As New Balance continues to innovate, the 990 remains a testament to the brand’s dedication to quality and comfort. It’s a shoe that not only stands the test of time but also defines it.Why the 990 Stands Out
A Timeless Icon